Graphic communication is the attempt to communicate using material that has a strong visual component.
If the expression "A picture is worth a thousand words" has any validity, then a business's choice of visual material is of estreme importance, since it is the equivalent of 1000 words. Visual material, whether it is a logo, a photograph, chart, or the planned presentation of typography, transmits information to the viewer that is both profound and subtle. Color, weight, tension, balance, contrast and flow are words we use to describe aspects of a visual element, and they all transmit signals to the viewer that combine to give a subtle yet profound impression of your enterprise. Inventing and developing this impression is the primary role of the graphic designer. Combining words and images to convey your message correctly to the viewer is the goal of effective graphic design